Transmitting science:
How to Write Research Stories
for Lay Audiences
CONTENT
Changing your Mindset
Knowing Your Audience and Understanding Their Expectations
• Thinking outside the box: accessing creative fluency & flexibility with the 30 circles challenge (Robert McKim).
• Seeing the point of view of your public using perceptual positions (NLP techniques).
• Brainstorming your public’s expectations using the Frequently Asked Questions (FAQ) approach.
Build your story (How the IMRAD model fits Storytelling)
• Defining your key message.
• Clarifying your communication objectives.
• Answering the 5W and 2H questions.
• Transforming science facts into science stories with storytelling techniques.
Write for your Reader, not yourself
• Keep it short and simple: Choose simple words; be concise; remove jargon and acronyms; write short sentences, create contrast,…..
• Engage your audience: Use active voice, warm tone, examples, metaphors, similes, analogies,...
• Make reading easier for your reader: Headings, boxes, visuals,…
• Editing: Always proofread your work!
OBJECTIVES
At the end of this training, the trainee will be able to:
• Make a mindset shift to see the point of view of the reader.
• Write clear and readable contents for the intended audience.
PUBLIC
Researchers, engineers and any person in charge of communicating science to a lay audience.
Prerequisites:
• Have the minimum level B2 in speaking, on the competence scale of the Common European Framework of Reference for Languages (CEFR).
Persons with disabilities
We are available to discuss your needs with you in order to put into place the optimal solutions to welcome you. Please contact us by email: houda.braham@sciencesimpact.com
ASSESSMENT METHODS
Dispositif pédagogique Intervenant(e)PRACTICAL MODALITIES
Face-to-face training
Duration: 2 non consecutive days (14h).
Number of participants: 10 at most.
Organization: intra-company.
Location: at the customer’s